AED 115k
impact / year
RO
Royal Orchid · Board pack
Royal Orchid Group of Restaurants — Executive Command Center
Expansion Studio
Prepared (Abu Dhabi)
For the Founders' Office · 28 decisions pending
Filters applied: Last 3 months · All divisions · All brands · All areas · Sample data – prototype
Last 3 months · All divisions · All brands · All areas
Expansion Studio
New outlets and refurbishments across Abu Dhabi — from idea to open, with the numbers to decide each step and the quality standard every outlet must hold.
01What happened?
Projects in pipeline · today83 recently opened
Capex committed · todayAED 930kProjects in fit-out or pre-opening
Openings by May 20274Target dates in the next 6 months
Recent openings vs plan · Jun–Oct-5.1%AED 2.23M sold vs AED 2.35M plan
Pipeline board
Drag a card to another stage (or use its stage menu). Every move is logged.
Idea
2Kababs & Kurries — Yas Mall kiosk
New outlet · Yas, Saadiyat & Raha · open Nov 2027
Grab-and-go kabab rolls for mall food court
AED 520k
Cater Inc. — central kitchen expansion
Refurbishment · Mainland · open Jan 2028
Second production line for schools and weddings
AED 1.90M
Site search
2Soy Express — delivery-only kitchen, Musaffah
Delivery kitchen · Mainland · open Apr 2027
Inside or next to the Cater Inc. central kitchen
AED 380k
Royal Orchid Mushrif — kitchen refit
Refurbishment · City Centre · open May 2027
Kitchen layout to fix slow wok dishes; scope in December
AED 350k
Feasibility
2Chhappan Bhog — 5th outlet
New outlet · Yas, Saadiyat & Raha · open Jun 2027
Choosing between Khalifa City (Site A) and Al Raha Beach (Site B)
AED 1.27M
Bombay Canteen — Al Maryah
New outlet · Al Reem & Al Maryah · open Jun 2027
Landlord offering 4 rent-free months
AED 1.38M
Fit-out
1Royal Orchid Khalidiya — refurbishment
Refurbishment · City Centre · open Feb 2027
New wok line and marble bar — week 3 of 10
AED 640k
Pre-opening
1W.T.F — Corniche refresh
Refurbishment · City Centre · open Dec 2026
Shake bar and new seating; reopens 10 Dec
AED 290k
Open
3OH! Sushi — Saadiyat
New outlet · Yas, Saadiyat & Raha · open Jun 2026
Opened June 2026
AED 1.12M
Chhappan Bhog — Al Raha
New outlet · Yas, Saadiyat & Raha · open Aug 2026
Opened August 2026
AED 1.26M
Bombay Canteen Al Reem — relaunch
Refurbishment · Al Reem & Al Maryah · open Jul 2026
New Irani-café menu and terrace, relaunched July 2026
AED 420k
Move log
No moves yet — drag a card to log the first one.
Launch tracker
Recent openings: sales vs plan, reviews and what guests say about each dish.
OH! Sushi — Saadiyat — sales vs plan
Opened 8 Jun 2026 · -22.3% vs plan to date · click a month
Actual salesPlan
Review score
640 reviews
3.8 / 5
51% positive · 23% neutral · 26% negative
Dish-level feedback
- Salmon maki+0.41 · 188
“Fresh, but small for the price”
- Dragon roll+0.36 · 142
“Looks great, arrived squashed on delivery”
- Chicken katsu bowl-0.22 · 120
“Katsu went soggy in the box”
- Delivery time-0.41 · 96
“55 minutes to Saadiyat Grove”
- Edamame+0.52 · 54
“Perfect side”
Outlet quality risk
Every outlet must hold the house standard before we open the next one · Last 30 days (4 Oct – 2 Nov 2026)
Outlets at high quality risk4 of 19Score 50+ · last 30 days (4 Oct – 2 Nov 2026)
Recipe compliance91.9%Target 92% · audited plates, last 30 days
Complaints per 1,000 orders3.7Target ≤ 3 · last 30 days
Kitchen staff turnover36%Target ≤ 35% · annualised
Outlet quality — 30-day risk score
Score 0–100 = 35% recipe compliance gap + 30% complaints + 20% staff turnover + 15% training gap · click a row for guest-score trend
| Outlet | Orders | Recipe compliance | Complaints / 1k | Staff turnover | Training | Risk | Main driver |
|---|---|---|---|---|---|---|---|
| Royal Orchid – Mushrif | 1,580 | 74% | 9.8 | 58% | 61% | 84 · High | New wok team since July; 5 signature dishes off-spec |
| Soy Express – Bani Yas | 2,569 | 81% | 8.1 | 72% | 55% | 77 · High | Kitchen staff turnover 72% a year; half the team under 3 months |
| Soy Express – Musaffah | 2,700 | 84% | 6.4 | 64% | 63% | 63 · High | Turnover and late deliveries at lunch peak |
| Kababs & Kurries – Shakhbout | 2,198 | 79% | 6.9 | 41% | 70% | 61 · High | Butter chicken and kabab portions inconsistent (no scales) |
| Chhappan Bhog – Musaffah | 4,294 | 83% | 4.6 | 38% | 72% | 48 · Medium | Stale sweets on display; over-production |
| OH! Sushi – Saadiyat | 1,859 | 86% | 5.9 | 36% | 78% | 46 · Medium | Delivery rolls arriving soft; stock-outs of salmon |
| Chhappan Bhog – Al Wahda | 5,114 | 94% | 3.1 | 34% | 87% | 24 · Low | No major issue |
| Kababs & Kurries – Al Zahiyah | 2,325 | 93% | 3.0 | 37% | 93% | 24 · Low | No major issue |
| Bombay Canteen – Tourist Club | 2,649 | 93% | 3.7 | 31% | 96% | 23 · Low | 3.7 complaints per 1,000 orders |
| Royal Orchid – Yas | 1,807 | 95% | 3.6 | 28% | 87% | 22 · Low | 3.6 complaints per 1,000 orders |
| W.T.F – Corniche | 2,428 | 95% | 3.6 | 32% | 93% | 22 · Low | 3.6 complaints per 1,000 orders |
| Bombay Canteen – Al Reem | 2,920 | 96% | 2.8 | 36% | 88% | 21 · Low | No major issue |
| Soy Express – Corniche | 2,893 | 96% | 2.8 | 32% | 84% | 21 · Low | No major issue |
| Chhappan Bhog – Al Raha | 3,895 | 95% | 2.5 | 36% | 91% | 20 · Low | No major issue |
| Chhappan Bhog – Electra St | 4,206 | 97% | 2.8 | 29% | 84% | 19 · Low | No major issue |
| OH! Sushi – Al Maryah | 2,113 | 92% | 1.7 | 23% | 86% | 19 · Low | No major issue |
| Cater Inc. – Musaffah (central kitchen) | 9,831 | 97% | 2.4 | 30% | 82% | 18 · Low | Training completion 82% |
| Royal Orchid – Khalidiya | 1,969 | 97% | 1.9 | 25% | 87% | 14 · Low | No major issue |
| Kababs & Kurries – Al Bateen | 2,120 | 97% | 2.1 | 27% | 95% | 13 · Low | No major issue |
Dishes customers complain about · last 30 days
From app reviews, Google, WhatsApp and feedback forms · likely kitchen cause from audits · click a row for the related decision
| Dish | Complaints | Per 1,000 orders | What guests say | Likely kitchen cause |
|---|---|---|---|---|
| Butter chickenKababs & Kurries | 46 | 16.2 | "Less chicken than last time" / "gravy too thin" | Chicken weighed by eye; delivery containers topped up with gravy |
| Chicken hakka noodlesSoy Express | 39 | 9.0 | "Soggy and cold on arrival" | Batches cooked ahead at peak; new staff skip the 2-minute rest before packing |
| Prawn pad thaiRoyal Orchid | 31 | 18.0 | "Too sweet" / "not like before" | Sauce added by eye; master batch not checked with hydrometer |
| Salmon makiOH! Sushi | 24 | 9.7 | "Rice hard" / "roll fell apart" | Rice held over 4 hours on delivery peaks; rolls packed before they set |
| Gulab jamunChhappan Bhog | 18 | 4.5 | "Dry inside" / "stale" | Display stock older than 8 hours; syrup re-boiled several times |
| Massaman curryRoyal Orchid | 14 | 12.1 | "Potatoes undercooked" | Par-cook step skipped by the new wok team |
| Loaded friesW.T.F | 11 | 7.1 | "Soggy" | Packed in unvented boxes on app orders |
02What will happen?
Site evaluator
Pick a candidate site: catchment, competitors, predicted revenue, fit-out cost and timeline from our past projects, payback and a go/no-go score.
Yas, Saadiyat & Raha · 190 m² · 56 seats
Chhappan Bhog — Site B: Al Raha Beach
Go
100/100
Predicted revenue
AED 3.00M–3.50M
Year 1 range
Capex
AED 1.27M
Fit-out AED 932k
Fit-out timeline
12 weeks
11 planned + 1 history
Payback
23 months
Profit AED 675k/yr
Catchment
- Residents within 3 km: 74k
- Office workers nearby: 12k
- Visitors per week: 21k
- Average household income: AED 36k / month
Why this score
- Pays back in 23 months — inside the 24-month hurdle
- Rent is 9.2% of revenue (target under 10%)
- No strong competitor (rated 4.3+) within 1 km
- Catchment income AED 36k/month fits the brand (needs 18k+)
Competitors
| Name | km | Check | Rating |
|---|---|---|---|
| Café & bakery | 0.4 | 60 | 4.2 |
| South Indian vegetarian | 2.2 | 40 | 4.3 |
Past fit-outs — premium finish
3 past projects · AED 4,907/m² actual · 3.6% over budget · 1.0 weeks late on average
- Chhappan Bhog Al Wahda refit (2025): 11→12 wks · Civil defence re-inspection
- Chhappan Bhog Al Raha (2026): 11→12 wks · Sweet-display chiller change
- OH! Sushi Saadiyat (2026): 10→11 wks · Lighting change by brand team
Payback by candidate site
Months · gold line = 24-month hurdle · click to evaluate
03What should we decide today?
Brand playbook assistant
Staff ask recipe and SOP questions in their own language — answered with the house standard for every brand. Sample recipe cards.
Ask the house standard
8 sample cards · recipes and SOPsAnswer in
Kitchen staff can ask about any recipe, portion, holding time, allergen or SOP in English, Hindi, Arabic, Malayalam or Tagalog. Hindi and Arabic questions are answered in Hindi and Arabic. Try one:
AED 86k
impact / year
AED 85k
impact / year
AED 74k
impact / year
AED 39k
impact / year